The Failure of the SEO System. I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell [...]
So, I was talking to an industry acquaintance today about a problem we had with an SEO client which highlighted what I feel is a fundamental problem with the world of SEO as a whole. Reliability and consistency are two areas seemingly lacking in the world of search marketing, especially in the Organic SEO realm. [...]
You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. You’ve even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts? Probably not. Sure, you’ll get listed with the search engines easily. But without [...]
I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it. In this article I highlight some of the points made during the call so you know what Google [...]
Google’s Patent Application contains a lot to read and reading it may take some time, but if you own any type of website, this is all information you need to know. It also brings some interesting points up. While I go over some of the important points, know that no one knows which of these [...]
As many of you in the SEO industry may know by now, one of the most popular SEO forums in the country recently made the controversial move of preventing search engine spiders from following signature links. On Friday, November 18, 2005, Developer Shed Inc. released a new version of their SEO Chat forums. While no [...]
The doorway page, the satellite page, the channeling page, the information page, the landing page, the entry page, the bridge page…, whatever you call them they’ve long been considered the bete noir of seo or search engine optimisation. Everyone’s got their own definition but all of them embrace roughly the same principle, a heavily optimised [...]
Often times we get so caught up in marketing our site and making it aesthetically pleasing, we forget one of, if not THE most important part of SEO. Content. The search engines can not see pictures, so the only way to tell them what your site is all about is to provide that information to [...]
The old days of SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let’s examine what these standard techniques are before I venture into the copywriting/ontological part of SEO. -Clean code and use of a CSS. It is still imperative to [...]
Description The well known English phrase “last but not least” could not better describe how important the project closeout phase is. Being the very last part of the project life-cycle it is often ignored even by large organizations, especially when they operate in multi-project environments. They tend to jump from one project to another and [...]
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